Company localization or, rather, the choice of how to manage the business at the new territory from organizational, cultural and legal points of view. Localization strategy is taking into consideration the diversity of foreign markets structure, cultural aspects, specific needs of the local customers and how to address them.
Developing business on a foreign market increasingly requires a stable presence in the country. Even when managed through the 3rd-party (e.g. agents and distributors), the subsidiary requires control and support from the parent company for being successful in the medium term. The organizational and legal form of the presence abroad can vary considerably, and it is important to make the right choice. It depends on the local juridical scenario and the chosen strategy, with consideration of further growth.
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