Company Internationalization
Company Internationalization
Entering foreign markets allows to expand competitive advantage, access new partnerships and opportunities for the further growth and value creation. Whether it is direct presence or promoting and selling products through distributors or agents, we help businesses to find the most suitable strategy.
The main objectives for internationalizing business is reducing costs by using the services of foreign suppliers and growing the revenue by amplifying the geographic market and number of potential customers.
Globalization of markets opens huge opportunities for small companies as well as larger ones when they know how to approach foreign markets correctly and have a consistent action plan.
Globalization of markets opens huge opportunities for small companies as well as larger ones when they know how to approach foreign markets correctly and have a consistent action plan.
There are three main internationalization approaches:
Commercial internationalization
Direct & indirect export
Production internationalization
Through direct investments, creation of JV
Internationalization of supply chain
Cost-reduction on acquisition of raw/ semifinished materials
Financial internationalization
Access to the foreign financial markets
There are three main internationalization approaches:
Commercial internationalization
Direct & indirect export
Production internationalization
Through direct investments, creation of JV
Internationalization of supply chain
Cost-reduction on acquisition of raw/ semifinished materials
Financial internationalization
Access to the foreign financial markets
Before initiating internationalization activities it is important to evaluate a suitable approach and make attention to the potential risks that can reveal further challenges:
● Economic Risk
● Monetary risk
● Market risk
● Company Risk
● Country risk
Without a professional network and with little knowledge of the specific market, entering foreign markets can be a costly initiative.
Strategic and internationalization consulting is the main activity of Strategia & Sviluppo Consultants. Our team of partners and collaborators is experienced in a variety of sectors and is able to accompany businesses in different countries, both in private and public sectors.
We offer tailor-made solutions proportionated to our clients' needs and context to accelerate "adaptation" to the new market.
Establishing the company on the international markets can be initiated with one or more value propositions. Usually, the first activity to start with is selling. After strengthening the company's position on the foreign market other activities can be introduced such as post-selling assistance, communication, marketing, local supply and production.
● Economic Risk
● Monetary risk
● Market risk
● Company Risk
● Country risk
Without a professional network and with little knowledge of the specific market, entering foreign markets can be a costly initiative.
Strategic and internationalization consulting is the main activity of Strategia & Sviluppo Consultants. Our team of partners and collaborators is experienced in a variety of sectors and is able to accompany businesses in different countries, both in private and public sectors.
We offer tailor-made solutions proportionated to our clients' needs and context to accelerate "adaptation" to the new market.
Establishing the company on the international markets can be initiated with one or more value propositions. Usually, the first activity to start with is selling. After strengthening the company's position on the foreign market other activities can be introduced such as post-selling assistance, communication, marketing, local supply and production.
SSC internationalization itinerary
1
Short feasibility analysis and requisites collection
Based on the general information about the company (industry, variety of products, etc.) we carry out
the first analysis to evaluate real opporunities and reveal as early as possible if there are any legal or administrative factors that obstacle or prevent further collaboration and company support.
This service is Free of charge
the first analysis to evaluate real opporunities and reveal as early as possible if there are any legal or administrative factors that obstacle or prevent further collaboration and company support.
This service is Free of charge
2
Service of personalised orientation and strategy definition
In a short preliminary report we summarise SWOT components and market entry recommendations.
Deliverables:
● Executive report
● SWOT preliminary analysis
Deliverables:
● Executive report
● SWOT preliminary analysis
3
Profound market analysis
It includes an analysis of market inside which the specific documentation will be produced.
Deliverables:
● Preliminary analysis of products
● Analysis of market structure
● Product positioning in the home market
compared to the foreign market
● Analysis of national and international competitors
● Analysis of the current law and the laws is approbation
● Analysis of marketing channels
Deliverables:
● Preliminary analysis of products
● Analysis of market structure
● Product positioning in the home market
compared to the foreign market
● Analysis of national and international competitors
● Analysis of the current law and the laws is approbation
● Analysis of marketing channels
4
Analysis and value proposition definition
In the Value Proposition we develop the following aspects:
● Product/service description: what is the unique proposition, how does it differ from other products on the market?
● Who is the target audience? In which way the product/service responds to their needs and shifts status quo of potential clients?
● What are the strengths of the product/service which quantify the value?
Deliverables:
● Report about the client's value proposition
● Development of marketing plan
● Product/service description: what is the unique proposition, how does it differ from other products on the market?
● Who is the target audience? In which way the product/service responds to their needs and shifts status quo of potential clients?
● What are the strengths of the product/service which quantify the value?
Deliverables:
● Report about the client's value proposition
● Development of marketing plan
5
Commercial development activity
We believe in the proactive approach towards the new markets, this is why at this stage it is important to become known and have a network of connections in order to expand the business.
Steps and deliverables:
● Identifying local partners and counter-parties
● Creation of the database
● First contract, identification of the correct interlocutors among potential counter-parties, sending of proposition and relative materials
● Recall and follow-up
● Calendar planning of the business meetings
● Support during the meetings and negotiation
NB: The service is modular and is structured according to the specific needs of the client.
Steps and deliverables:
● Identifying local partners and counter-parties
● Creation of the database
● First contract, identification of the correct interlocutors among potential counter-parties, sending of proposition and relative materials
● Recall and follow-up
● Calendar planning of the business meetings
● Support during the meetings and negotiation
NB: The service is modular and is structured according to the specific needs of the client.
Once the entry strategy to the new market is defined and confirmed, we offer localization service to further support your company in operations and conclude strategic partnerships on a local level and to fully realise its potential in the new environment.
Discover other solutions that we offer
Discover other solutions that we offer